Updated: Aug 12, 2020
Lon B is an online handbag boutique founded by Fallon Brown. The prelaunch is this summer but the official launch is this fall. My background is in visual merchandising, luxury apparel, ready to wear, and runway style. From this experience and commitment to fashion, my brand was formed. It’s based on two powerful forces, fashion and dedication. My love for fashion inspired my dream to start LON B. As fashion evolved I felt like my culture was getting lost in the trend. I would look through editorials and no I longer saw anyone who I could relate to. Most of the women in ads were the complete opposite of who I am. Black women contribute so much style to the industry and I don’t think we get a chance to show our talents unless we create our own opportunity, which is another reason I relaunched LON B.
My pieces are for all who love handbags. When I choose styles for my boutique I keep 2 different types of shoppers in mind. Shoppers who identify as “Trendsetters” who love glam and unique pieces and women like myself who are “Masters of Minimalism” who prefer classic and toned styles.
I have always been an introvert and a private person and I just recently started my official Instagram page a month ago. In 3 weeks I attracted 51 followers, the number is small but it is an achievement for me since I am getting use to using Instagram as a platform to connect with people.
I have so many dreams for my business in the next 5 years. I hope to manufacture and design all of my own bags. I would also like to start a non-profit in the name of LON B to help women who are trying to get into the workforce. I would like to set them up with job preparedness workshops, wardrobe styling for interviews, and provide them with a start off wardrobe once they find employment. As my brand grows it is important for me to find ways to make a difference through fashion and use LON B to help others.
lon b shop page: https://shoplonb.square.site/